All posts by Philip Yurchuk

Dropwizard, JDBI, and Metrics

I recently attended the SBJUG talk on Dropwizard, which is less of a framework than a collection of libraries for developing self-contained REST web services. I had been hearing a lot of buzz about it recently and wanted to see how it compared to Grails. It is definitely lightweight and I’d encourage you to check it out. However, if you are an experienced Spring developer, your time might be better spent learning Spring boot and using that collection of libraries. If you know Grails, you…

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Mark Suster Talks Startups At Innovate Pasadena

This morning at Innovate Pasadena I got to see Mark Suster speak on startups. Here’s my report. Funding For those looking for funding, he recommends his one coffee per week method. This where you have coffee once per week with someone who can increase your chances of getting funded. His recommendation is to identify VCs in your area who would be a good fit, then find who they have funded. Those are the ones you want to ask out for coffee. Well, the ones who…

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The Information Diet

I’ve just started experimenting with an “information diet” and the effect on my productivity has been enormously positive. This concept was invented years ago and at the time I thought, “sure, I guess some people need that.” But not mois! However, after years of avoiding it, I’ve recently joined Twitter, and while not an enormous time suck on its own, it caused me to look at everything I do that isn’t making progress toward my goals. As I’m in the process of expanding my consulting…

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Image Carousels Don’t Convert

I thought of titling this “Image Carousels Are Evil,” but that sounded too melodramatic. But think back to your school days. Ever been reading a book and have some kid shut it on you or swipe the pages so you lose your place? That’s what reading carousel content feels like to me. Only they keep doing it. And it’s their book, which they spent a lot of time writing, and then asked me to read it. It just doesn’t make any sense. Why bully your…

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Buy Facebook Ads and Lower Customer Engagement

Most people know that buying likes from click farms is a waste of money. After watching the video below, I learned that buying legitimate ads from Facebook is almost as bad. It is filled with click fraud (fake likes), which destroys legitimate engagement due to FB’s own engagement detection algorithms. The video does a fantastic job explaining this and backing it up with evidence. (Disclaimer: I can’t take credit for this video or the research. Wish I could.)

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Passive Agressive Call to Action Buttons

Marketing is hard. It certainly doesn’t help when all these stupid jerks come to your site, check it out, and then take no action. I mean, you made it very clear what they should be doing on your site, but they just don’t follow instructions. Pisses you off, right? Well, some people who are just as angry at their customers have found a way to express this: calls to action that clearly highlight how stupid potential customers are being when they don’t buy what you’re…

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What Stifles Startup Growth in OC?

Last night I attended an Orange County Tech Startups event on the future of innovation and startups in OC. Shervin Talieh put together great panels and I heard some interesting stats provided by journalist Chris Casacchia of the Orange County Business Journal (we need an infographic!). We heard how there are a number of billion dollar business in OC, but they’re in diverse fields. As most know, hardware, aerospace/defense, biotech, and action sports are more prevalent than software. Here are my reasons for OC’s failure…

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Prague: Thoughts and Observations

I spent the whole summer in Prague, the longest stay of my trip. It is without a doubt the most architecturally beautiful city I’ve ever visited, and I can’t imagine that any city in America comes close. We have our natural wonders, that’s for sure, but we’re too young a country to have truly beautiful cities. I mean, name one city that has a real castle. You can’t.

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Kyiv: Thoughts and Observations

“Let me show you a miracle.” said the beautiful Ukrainian woman. “Give me your hand.” Without a second thought I placed my hand in hers. Then, despite my immediate protestations, she pulls out a fancy 2-sided emery board and begins buffing and polishing my right index fingernail to a brilliant shine. “Really, that’s OK. I don’t need-” She interrupts, “You have girlfriend? Wife?” “Why, no but-” Oh right, she’s trying to sell me 2 of these. Thus I was introduced to Kyiv. I will say,…

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